A properly planned and executed media relations strategy can make a huge positive difference for organizations. It can enhance their reputation among key audiences, engender greater shareholder support, advance public policy objectives, and help them attract and retain the best employees.
At Cornerstone, we’re known for our ability to deftly manage complex media situations in both positive circumstances and times of crisis. Our media relations professionals, who include former journalists and corporate communications executives , have delivered major results throughout the country.
Using solid research and analysis, messaging, journalistic skills and close media relationships, we deliver real, measurable business impacts.
Our services include:
- Story proposals & pitch recommendations
- Coverage and placements in magazines, newspaper, television, and radio, as well as blogs, podcasts and other online sources
- National media outreach
- Trade media outreach
- Media kit development
- Media briefings & press conferences
- Media training/support
- Online Forum and comment monitoring
- Reactive online commenting