, the e-commerce site used by several Goodwill organizations to sell items online nationwide, on Thursday announced it will use an AI-based solution from authentication technology firm Entrupy to guarantee that luxury accessories sold there are genuine.

As donations come in to stores, Goodwill employees will use Entrupy to verify authenticity before listing them on the site. Items found to be counterfeit will be dismantled and repurposed for other uses like craft materials or textile recycling, Ryan Smith, senior director online operations at, told Retail Dive in an interview.