She’s charged with establishing and maintaining the development company’s brand positioning, and devising strategies that drive sales for its newest Village of Rienda. And she’s prime for the role after serving more than a decade in a variety of marketing capacities for the firm.
What have you learned about navigating challenges?
Both community development and marketing keep you on your toes with constant pivots and unexpected situations. Being adaptable to change is key. Sometimes you just have to throw the original game plan out the window and that’s OK.