Robert Braithwaite likes to use a new phrase to describe what Hoag Health System is doing—“privademics.”

Braithwaite, CEO and President of Hoag, gave the Business Journal a personal tour of its latest effort, the renovation of the Patty & George Hoag Cancer Center in Newport Beach.

The renovated facility includes 35 medical oncology infusion treatment spaces, 35 exam rooms, a pharmacy capable of making its own chemotherapy treatments and areas where surgeons can work closely together with oncologists to outline surgery and/or treatment plans.

Hoag is planning to expand comprehensive care at its cancer centers in Newport Beach, Huntington Beach and Irvine from a total of 60,000 to 160,000 square feet. The expansion with the newest technology and processes is helping Hoag to recruit some of the world’s finest doctors from hospitals such as Baylor and Kettering Health, Braithwaite said.